How marketers should think about ChatGPT

30 Jan 2023

Many experienced marketers are missing the point when it comes to ChatGPT, and that is going to cost them dearly. In this episode you’ll find out why you should be delving head-first into figuring out how to integrate ChatGPT into your organisation.

LINKS

—

SHOW NOTES

  • 00:00:04 Introduction to the Strategy Led Podcast
  • 00:00:53 Ben shares his experience in SEO and how it relates to the current disruption caused by AI technology
  • 00:01:54 Introduction to Alex Cleanthous, co-founder of Webprofits and host of the Growth Manifesto Podcast
  • 00:02:45 Ben asks Alex to share his experience during the Penguin algorithm update in April 2012
  • 00:04:45 Hiring a team of editors to approach SEO to a level that could get through any changes
  • 00:06:31 Disruption in marketing from Alex’s experience navigating changes in algorithms
  • 00:07:25 Importance of keeping up with changes and being aware of what you are missing out on
  • 00:08:04 The importance of adapting and evolving to changes in the industry.
  • 00:09:27 How to determine where to spend time to deliver value.
  • 00:12:48 The different platforms where you can find ChatGPT content.
  • 00:14:07 Other skills that marketers can focus on to get the most out of the opportunity.
  • 00:17:26 ChatGPT is a tool for experts to stay valuable in the marketplace
  • 00:18:11 The importance of expertise and frameworks.
  • 00:21:55 Alex shares his thoughts on the role of human expertise in the age of AI
  • 00:30:58 Alex talks about his approach to learning and the importance of experimentation and taking action
  • 00:33:51 Advice to those looking to use AI and ChatGPT.

Now that you’re here…

Why not take a few minutes to see how Webprofits can help you achieve your growth aspirations?

We helped one company grow from $25M to $190M revenue in 4 years, and we work with challenger brands that want to make a serious impact in their industry and have the resources (and the will) to make it happen.

If you want a growth strategy that leads the way in your industry, find out how Webprofits can help you transform your digital marketing.

See what we can do