AI Powered Content Marketing and Data Journalism with Kristin Tynski

13 Mar 2023

ChatGPT has been around for just over 3 months and innovation is moving at lightning speed. NEW on the Strategy Led Podcast this week, Ben Fitzpatrick talks with Kristin Tynski, Co-Founder and SVP Creative of Fractl about A.I. powered content marketing – how to use ChatGPT with the Python programming language to develop insights, analyse data and develop content faster and at a higher level than people can do without A.I.

Even if you’re not a developer (which most of us aren’t) this episode will give you a better understanding of what ChatGPT is capable of.

LINKS

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SHOW NOTES

  • 00:00:01 Introduction of Kristin Tynski
  • 00:00:57 Experimenting with AI at Fractl
  • 00:02:03 Creating impactful content and how that presents opportunities to use AI
  • 00:04:01 The use of Python to combine ChatGPT3 or ChatGPT3.5
  • 00:04:29 Using prompt chaining and external data sets is more powerful than a single prompt for ChatGPT-3 content generation.
  • 00:05:23 The two main ways people use ChatGPT-3: prompt chaining and external data injection.
  • 00:05:55 How to use Reddit headlines as external data to prompt ChatGPT-3.
  • 00:08:16 The concept of chain of thought
  • 00:08:54 Adding the phrase “I think” and using a step-by-step process can generally improve the output
  • 00:11:49 ChatGPT API is 10 times cheaper than DaVinci text and DaVinci 03
  • 00:12:10 The cost of GPT3 as per token basis 
  • 00:15:28 Other tasks ChatGPT can be used for
  • 00:15:42 Script use for ChatGPT to label clusters
  • 00:18:00 Using Python and coding to automate the process
  • 00:19:11 Clustering and labeling can be done for keyword research, understanding competition, and analyzing content gaps.
  • 00:19:56 Metadata can be analyzed for behaviorally understanding subtopics on platforms such as Reddit
  • 00:20:33 Generated content should only be used as an assistant in creating successful content
  • 00:21:03 The use of ChatGPT-3 for data journalism
  • 00:21:22 ChatGPT-3 for generating survey questions and ideation
  • 00:23:22 How expertise in your field can facilitate finding valuable data insights
  • 00:26:34 How to verify authenticity of the content from human vs AI
  • 00:29:05 Kristin talks about police data accessibility project

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