Taking SEO to new levels with AI
In this episode we talk with Anthony Lavall, VP of SEO and Content at U.S marketing agency Croud, on the proliferation of AI and the technological developments across marketing, business and life. We discuss adoption, platforms, APIs, current and future landscapes, as well as the place for humans vs AI in this brave new world.
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SHOW NOTES
- 00:01:24 Introduction of Anthony Lavall
- 00:02:14 Discussion of the current state of AI and machine learning in marketing
- 00:05:33 Tools in developing content automation
- 00:10:15 The importance of understanding AI and how it affects SEO ranking
- 00:16:36 Things to consider when creating content powered by SEO
- 00:23:35 Best way to introduce ChatGPT to people
- 00:28:31 Ways to unify people around AI
- 00:41:20 The advantage of maintaining simplicity
- 00:43:00 Similarities of SEO and AI
- 00:46:30 How Webprofits utilised ChatGPT in creating an entire business strategy
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